Tuesday, September 21, 2010

Amman, Jordan

Amman has been a safe haven for international chains for decades. But some firms localize when they try to penetrate a foreign market. That's part of 'glocalization.' From atop Al Abdali station, Subway speaks the global lingua franca, but it also speaks Arabic (which is read right to left, remember). [1998]

No comments:

Post a Comment